Sample sale
Sold · Sold · $1.4M
La Mesa
Represented the seller
Avery Morgan
Coastal San Diego
Every street in Coastal San Diego, mapped.
- 5.0/5Google
122 reviews (opens in a new tab) - 4.9/5Zillow
64 reviews (opens in a new tab) - 5.0/5Yelp
31 reviews (opens in a new tab)
Demo ratings
“Coastal living isn’t a price point — it’s a morning walk, a neighbor who waves, a sunset you plan your evening around. I help you find yours.”
Avery Morgan · Coastal San Diego · 5.0 on 122 Google reviews (demo)
CA DRE — your license number
Get in touch →Areas served
Know the street before you buy it.
A guide for every neighborhood — inventory, character, and what homes actually trade for.
La Jolla
Coves, tide pools, village shops
The Beaches
Surf, sand and sunset walks
Downtown & Bay
Harbor views and ferry rides
Inland Villages
Quiet streets ten minutes from the sand
Market intelligence
The numbers where you live.
Current listings
Explore my active listings
New32 photosSpanish revival
$1,327,000
La Mesa, CA
4 bd · 2 ba · 2,700 sqft
Single family · 3 days on market
Demo content
Active41 photosSample listing
$2,150,000
La Jolla, CA
5 bd · 4 ba · 3,600 sqft
Single family · 12 days on market
Demo content
Pending28 photosSample listing
$3,150,000
Coronado, CA
4 bd · 3 ba · 2,900 sqft
Single family · 21 days on market
Demo content
Clients
What it’s like to work together.
She priced our home $40k above what two other agents suggested, and it sold in nine days. She had the data to back every number.
“We relocated from out of state and saw twelve homes in a weekend. Avery knew which streets got the ocean breeze and which didn't.”
“The marketing was a different league — the property site, the video, the mailers. Our neighbors asked who we hired.”
Demo testimonials
About
Avery Morgan
Fifteen years in San Diego County, and still the same approach: know every street, price it honestly, and market it like it deserves. I represent a small number of clients at a time so each home gets the attention it needs.
- Experience
- 15 years representing San Diego buyers and sellers
- Specialty
- Coastal, Spanish revival and estate properties
- Designations
- SRES® · CLHMS® Luxury Home Marketing
- Recognition
- Top 5% of local agents by volume, 2023–2025
$48M
Sold in 2025
37
Homes closed
12
Median days on market
102%
Avg. of list price
Recent sales
Getting Deals Done.
A sample of recent closings — the work, already done.
Sample sale
Sold · Sold · $2.1M
La Jolla
Represented the buyer
Sample sale
Sold · Sold · $1.1M
Mount Helix
Represented the seller
Demo figures
Marketing
How I market your home
Every listing I take on gets a full campaign — online, in print and on the street — ready the day it goes live.
A website for your property
Your home gets its own site — the photos, the story of the house, a tour-booking form — at an address that goes on the sign and in every ad.
Posts for every feed
Just-listed posts, stories and link cards made from your home's photos, sized for every feed and ready the day it goes live.
Short-form video
A vertical reel cut from the listing photos, with the address and my details on the end card — built for Reels, TikTok and Shorts.
Postcards to the neighborhood
Just-listed postcards mailed to the homes around yours. Neighbors know who wants to move onto their street.
Door hangers
Open-house and just-listed hangers walked door to door on your street.
Virtual staging
Empty rooms shown furnished, so buyers can picture living there — always labeled as virtually staged on the photo itself.
What you can hold us to
The commitments that come with the work.
Weekly written update
Every Friday while your home is listed: showings, feedback, and what I am changing next.
Cancel any time
If the work is not what I described, end the agreement. No fee, no argument.
You approve the price
I bring the evidence and a recommendation. The number on the listing is yours.
Your call answered
Same day, every day, including the ones a transaction likes to fall apart on.
Common Questions
Answered before you have to ask.
What does it cost to sell with you?
Commission is negotiable and always has been. I will quote mine in writing before you sign anything, alongside what it pays for — photography, staging consultation, print, and the marketing that actually reaches buyers for your street.How long will my home take to sell?
In this market the honest answer is a range, not a date. I will show you the last six months of closed sales for homes like yours, what they listed at, and what they actually took — then we set an expectation from that rather than from a number I would like to be true.Should I make repairs before listing?
Some pay for themselves and most do not. I walk the house with you first and mark the short list that changes what a buyer offers, then we stop. Spending money on the rest is the most common way sellers lose it.Do I have to sign anything to talk to you?
No. A first conversation, a walk-through, and a written opinion of value cost nothing and commit you to nothing.
Recognition
- Your press logo
- Your award logo
- Your publication logo
Awards & recognition
- Top 1% of REALTORS® in San Diego County · SDAR2025
- Real Producers Top 300 Agents · San Diego Real Producers2025
- Circle of Excellence — Platinum · SDAR2024
- Voted Best of North County — Real Estate Agent · North County Times2024
- Top Negotiator · HomeLight2024
- Member · California Association of REALTORS®
Demo awards
Photography
Contact
Whether you need help with buying, selling, renting, or management, I'd love to help.
Send a message
Demo — live sites post to your lead inbox
Tools
On your own site each of these is its own page — linked from a Tools menu in your nav, and built to hand you the visitor's whole scenario when they ask you to check it. Try one.
Estimated rate 6.750% — 30-year fixed, from the Freddie Mac survey average of 2026-09-10 (last figure we could read), adjusted for that credit range.
Monthly payment
$4,729
$600,000 borrowed at 6.750% over 30 years. Principal and interest are $3,892 of it — the rest is what owning the house costs whether or not there is a loan on it.
Principal & interest$3,892
Property tax$688
Homeowner's insurance$150
Total monthly$4,729
15-year vs 30-year
30-year at 6.750%
$3,892
$800,972 interest over the life
15-year at 6.125%
$5,104
$318,675 interest over the life
The 15 costs $1,212 more each month and saves $482,297 in interest. Principal and interest only — taxes, insurance and HOA are the same either way.
An estimate from the numbers entered above — not a loan offer, an approval, or a guarantee of terms. Actual figures depend on a lender's underwriting and your local costs.